Which description best captures the goals of Master Data Management (MDM)?

• A. Currency, meaning, and quality of reference data across subject areas.
• B. Data encryption and security only.
• C. Real-time video processing.
• D. Social media sentiment analysis.

Answer: (A)

Master Data Management aims to deliver a single, trusted view of key business data across the organization. This means keeping data current (currency), consistently defined and understood (meaning), and of high quality (quality) across all areas where it’s used. The description that emphasizes currency, meaning, and quality of reference data across subject areas best captures these goals because it directly reflects keeping master/reference data up-to-date, standardized, and clean enterprise-wide.

The other ideas aren’t about master data governance: security-focused options deal with protecting data, while things like real-time video processing or sentiment analysis are analytics tasks unrelated to organizing and governing core enterprise data.