Which of the following is a data resource management function?

• A. Maintenance of the ERP
• B. Developing social media campaigns
• C. Coding mobile apps
• D. Managing customer support tickets

Answer: (A)

Managing data resources means keeping essential data assets accurate, consistent, and accessible across the organization. Maintaining the ERP system directly supports that by ensuring master data (like customers, products, suppliers) and transactional data stay synchronized across departments, with proper data quality controls, security, and integration. This makes ERP maintenance the best example of a data resource management function because it centers on how data is stored, updated, and governed in the system that underpins many business processes.

The other activities focus on different goals: marketing campaigns use data for outreach but aren’t about managing data resources; developing mobile apps is software development; handling customer support tickets deals with service operations rather than data governance.